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5 Online College Recruiter Tricks


Don’t Fall for One of These Unethical Online College Recruitment Gimmicks:

Quality online colleges don’t have to rely on gimmicks to get new enrollees. However, subpar online colleges often use recruitment tricks such as big promises or incentives to convince potential students to enroll. When you’re researching online colleges, be on the lookout for these 5 shady recruitment strategies.

Free Laptop with Enrollment:

A free laptop may sound like a good deal, but it comes at a cost. Most online colleges offering free laptops simply raise tuition to pay for the technology. That means hundreds of dollars are added to your tuition bill for a laptop you don’t even get to choose. Some online colleges are able to manipulate federal funds (such as grants or military tuition programs) to avoid passing the cost of the laptops on to students. However, this tactic is often considered shady in the education community and is usually practiced only by less-reputable schools.

Unclear Financial Obligations:

Students should know exactly what their financial obligations will be before they enroll in any program. How much is tuition? What additional fees are required? When are payments due? Don’t trust recruiters that encourage you to sign up with the assumption that government grants will pay your entire tuition bill unless you are able to drop your classes without a fee if the funding doesn’t go through.

Telemarketers Rather Than Admissions Counselors:

When you call an online college’s admissions office, you expect to speak with someone that is helpful and willing to answer your questions. But, some school representatives are a bit too helpful and too quick to assure you that their particular school is the best choice. Be wary of online colleges that hire telemarketers rather than more neutral admissions counselors. Although federal funding makes it difficult for representatives to be compensated based on the number of students they enroll, some online colleges try to find a way around this regulation.

Over-the-Top Promises:

Have an admissions recruiter guaranteeing that you’ll find a better job after graduation? Promising that you’ll make more money and be able to pay off the student loans in no time at all? Walk away. While earning a college degree generally has positive results, no one can foresee the job market or guarantee that you’ll be able to get the job that you’re looking for. Colleges that rely on over-the-top promises are often short on quality classes.


Most colleges will be happy to send you a brochure or give you a call when you’ve expressed interest. But, reputable colleges won’t go out of their way to hunt down potential students. If an online college is repetitively calling you, texting you, emailing you, or sending you snail mail, be careful. Student stalking is not an indicator of a reputable college.
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